//
you're reading...
Commentary, Industry Announcements, Marketing & Distribution

Video: Social Music where Facebook welcomes Spotify – Is this the break the music industry has been waiting for?

Today, Facebook has added some music subscription weight to its offerings in welcoming Spotify as a player in it’s stable of new media apps. Are we looking the biggest historic shift in music distribution, since Apple’s iTunes paved the way that Napster could quite achieve? Is this the ‘Social Solution’ that the music industry desperately needs?

In a Reuters article, they report, music on Facebook via Spotify, ‘will show up in the just-launched mini news-feed that appears on the right of the opening page. If you make a new playlist, it will appear in the main newsfeed.’ This means that the worlds  biggest social network could not only be a haven for viral spreading of music giving the free-to-air radio model a serious challenge in the ways new music is discovered.

Leading tech website Mashable reported that ‘According to Ek (Spotify’s CEO Daniel Ek), Spotify users that connect with Facebook listen to more music, as well as a wider variety of music. They are also twice as likely to pay for music.’  According to the below video, listening to music on the Facebook iteration of Spotify, is free. One major catch at the time of this announcement, is that Spotify is not available in every country (Like in Denmark for example).

Have a watch of the below, and let us know what you think?

About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.

Discussion

One thought on “Video: Social Music where Facebook welcomes Spotify – Is this the break the music industry has been waiting for?

  1. There’s an interesting conversation thread from this on Linkedin.
    Check it out and have your say at http://t.co/qexrQoSh

    Posted by jomar | 28 September, 2011, 7:36 am

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Join the Music Producers Forum

REGISTER HERE
By submitting your details, you will receive information, notification of new articles, newsletters and special invitations to industry events that the Music Producers Forum is involved with.

Register to receive career development news

Music Producers Forum is a proud media partner of

Read our review of the 2012 event

MPF Group on Linkedin

Follow us on Twitter

Categories

%d bloggers like this: