Internet’s Effect on Music goes Live

Joseph Calderazzo(CCE Co-founder) and Simon Meli performing at the Great Gig in the Sky concert 2009

Ever since the Napster days, I’ve always believed that the internet would ultimately revive people’s thirst for music, and also drive their thirst for live music. That philosophy in mind, I developed a strong connection with one of Australia’s most forward and most progressive live music promoters. For the last year, the Music Producer’s Forum has had a close affiliation with CCEntertainment, whose business model is focused on celebrating classic rock with world class concerts performances. In the past year we have seen their concerts grow in awareness and patronage, and it seems that this brand has only scratched the surface of its full potential market. Not only should it be limited to Greater Sydney, but throughout Australia and ultimately the rest of the world.