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So I’ve been a bit slow to cautiously dip my toe into the iPhone world. But sometimes being a “later” adopter has its advantages. The obvious advantage is taking advantage of a more matured (less buggy) and a much more affordable and powerful product. There is another advantage, and that is having fresh eyes and seeing a hugely hyped product in a different way, and in that moment a new insight to the future came to mind. The day we as consumers can purchase a song at the moment of hearing it in our own environment of choice, on the radio or at a live concert with as little effort as possible, is the day we will most likely see the next surge in music sales.

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