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Marketing & Distribution

Australian Website for global Indie Music Online

At the 2008 Sydney Song Summit, I came across a great Australian initiative that’s getting behind Indie artists around the globe. Mysongcast.com is the brainchild of Janine Gregson who recognised the need for a better, more targeted way for musicians and fans to connect.

“MySongCast is a new website designed to unite bands and musicians with music lovers all over the world. Sure, there are other sites that claim to do exactly this, but MySongCast is the first networking site designed by musicians, for musicians. More than another MySpace, MySongCast promises to expose bands to fans, and fans to bands by trimming the fat and focussing on prime cuts of meaty music.

A search engine that actually finds only musicians and bands, easy to navigate categories, and streaming music and videos make this the best site for bands and musicians to find their audience, and for fans to find their music.

MySongCast provides a forum for music lovers to engage with musicians and other music fans. It is a site where real talent can be unearthed and a grass roots fan base developed.

Bands and musicians can upload their latest music and clips, post news and dates and interact personally with fans. Monthly competitions will reward popular bands and musicians in what will become an award that comes to symbolise those on the cusp of bigger things.

Fans, venues and record label scouts can not only be automatically kept up to date with their favourite bands, but be kept in the loop of other bands and musicians that fit in to their favourite musical genres. If punk’s your thing, then you can set up an RSS feed that will deliver all the punk news (updates, new uploaded material, tour dates or other news) to your inbox. The same applies for all genres of course, or the service can be limited to specific bands.

Janine, Helen Leggett and Creative Director, Dean Taggart (formerly of Triple J Unearthed winners in 1998, The Aardvarks) put their heads together to develop a music only website that combines the best features of sites like MySpace and Youtube, whilst removing the annoying clutter that makes searching for music and bands such a hit and miss affair on these and other similar sites. Well over a year in the making, MySongCast launched in September 2007, and now has over 2000 members, and over 1 million page views in 2008 alone!”

Source: Official press release from mysongcast.com

Visit www.mysongcast.com

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About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.

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