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Opinion

Foresight with 2020 Vision

In recent years, Australia has suffered a number of droughts. The lack of rain, being the immediate one that comes to mind, but the other drought more relevant to readers of this newsletter and website is the decline of Australian music heard on the global scene. Not to say that the talent isn’t here, it just seems that the importance of supporting and nurturing music was forgotten.

In a recent Sydney Morning Herald article co-written by Oscar winning Australian Actor Cate Blanchett, she opens with “Creativity is at the heart of every successful nation. It finds expression in great visual art, wonderful music, fabulous performances, stunning writing, gritty new productions and countless other mediums….. The 2020 Summit is an opportunity to put creativity and the arts back into the centre of Australian life both here and abroad”

For Australian producers of music, this is a sign of hope for the music we create to have a better chance to connect to its deserved audience. The Music Producers Forum is not supportive of any particular political party, but will acknowledge when the “powers at be” support the art forms close to us all.

So now we can only watch, wait and see that this new Government can deliver. Will it remember the arts in a way, that was forgotten by those previously in charge?

In the meantime, there is much more music to be made and more stories to be told, so let’s all get on with it.

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About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.

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