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Commentary, Live Concerts, On the Stage

Internet’s Effect on Music goes Live

Joseph Calderazzo and Simon Meli

Joseph Calderazzo(CCE Co-founder) and Simon Meli performing at the Great Gig in the Sky concert 2009

Ever since the Napster days, I’ve always believed that the internet would ultimately revive people’s thirst for music, and also drive their thirst for live music. That philosophy in mind, I developed a strong connection with one of Australia’s most forward and most progressive live music promoters. For the last year, the Music Producer’s Forum has had a close affiliation with CCEntertainment, whose business model is focused on celebrating classic rock with world class concerts performances. In the past year we have seen their concerts grow in awareness and patronage, and it seems that this brand has only scratched the surface of its full potential market. Not only should it be limited to Greater Sydney, but throughout Australia and ultimately the rest of the world.

Over this year I’ve “gotten my hands dirty” working closely with the team at CCEntertainment, sharing insights, assisting with marketing & photography and we have just worked on the launch of their magazine “CCE Magazine – Celebrating the Art of Live Music”.
So far the internet, via a core email list has had a relatively large effect on the success of presales for their concerts. With the email list currently having only a small percentage of it’s total potential market, I shudder to think of the growth potential for this world class music promotion company with humble beginnings in Sydney.

A few days ago, Martin from CCEntertainment sent me this link, from the Sydney Morning Herald, a report from one of Australia’s mainstream newspapers, on this very effect that the internet is having on the live music industry. I would imagine that this is a global trend as more people world wide reconnect with the art of live performance, thanks to that thing called the internet.

Watch these spaces.. Work in progress



About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.


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