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Commentary, Editors Blog, Future Opinion

Music in the 2010’s, not Doom but Groove

A recent CNET article kind of got me thinking, not about what the article said, but what it left out. The article by Steve Guttenberg sings of the Doom and Gloom under the title “Will recorded music survive the 2010’s?”. In my opinion had this topic been more thoroughly research, all indications point to recorded music not only thriving, but growing exponentially.  Guttenberg states, “The craft of recording will wither away, something only the most successful bands ever bother with. Same for record producers–their future employment possibilities look dim, and bands will just produce themselves without any outside guidance.”.  To be honest, I had to contain my annoyance at this insight (Or if I were to really speak my mind, “Lack of insight”).  Anyway, have a read of the full article for yourself on http://news.cnet.com/8301-13645_3-10421881-47.html?tag=mncol.

You’ll note my published comment (No. 44) on the CNET page  is as follows:

“Steve, Your article makes sense, apart from 2 small things that have been neglected.

1. A product called the iPhone, which is more than just a phone… It plays music. (Insert sarcasm here)

2. Mobile Internet (Now affordable), combined with point one, and the fact that the iPhone was the hottest consumer product of 2009 (And will continue into 2010).
To date iTunes has sold well over 8 Billion songs*…. (Thats 8,000,000,000) *Source – Wikipedia, and this is increasing at a rapid rate.

Apple, iPhone & iTunes is just one example of ONE company that has got it right for the music industry (Existing dinosaurs, pls take note). We are at a new dawn for the media industry, and it is changing in ways that we never imagined just a few years ago.

So my prediction is that recorded music will THRIVE in 2010, like it never has before.

o We will spend more money on music, and get more music for our money. The music we purchase won’t be recorded on plastic disc (Unless it’s an album we really want in the physical form).

o More music will be recorded than ever before, but it wont be in $1 Million studios, and it won’t be recorded just by the music elite.

o We have seen a rebirth of live music, being driven by the consumer thirst for music now that music has been digitally liberated. More festivals, more live music in venues to come. (Yay).

Music is more alive than it’s been in many many years… Its just that the traditional distributors and labels are not seeing any of this action (Infact are loosing revenue).

The great thing about the future of music, is that Music will be more about Music, with more choice, better access to it, more live performances. Artists now have greater control of their own marketing, and how they reach their fans.”

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About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.

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