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Commentary, Conferences, Industry Analysis

Getting to Know Steve Jobs at D8 2010

For us as people who have a vested interest in the commercial future of the music industry, Steve Jobs is a man we need to get to get to know. Love him or hate him, (and many of us love to hate him) just about all of us have found Apple technology has worked its way into our lives, either with the iPod or the iPhone, or the lure of a Macbook with Garageband, Logic or Protools.

The below video does not talk about the music industry directly, nor does it feature any music (Apart from the totally naff intro), BUT it is an interview with a man that has single handedly revolutionized digital music sales. He effectively perfected the distribution model through legitimate music download sales, by orchestrating the entertainment device(iPod, iPhone and now the iPad), securing the catalog of music and controlling the sales and playing of music (iTunes) .

We all need to think about the future of the music industry, and right now, the industry is almost waiting to see where Jobs will take us next. Here are two pieces of content to consume, which I believe are vitally important to developing our best possible insights. 1. Interview with Steve Jobs, 2. Article ‘Tao of Steve’ Analysis of this interview by leading music industry critic and commentator Bob Lefsetz….

1. Interview with Steve Jobs (at the D8 Conference 2010)

2.The Tao of Steve (Click here)

In his article, Lefsetz challenges the dinosaurs of the music industry to learn from what Jobs has done, and sends hints to those who don’t want compete with Apple’s ever growing control of the music industry’s sales and distribution.


About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.


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