you're reading...
Band Profile, Music Marketing

Atomic Tom’s NYC subway iPhone jam – Viral with 2.7 million views

After New York band, Atomic Tom uploaded a recording of their song ‘Take Me Out’ on You Tube on the 14 October 2010, it hit 2.7 million views in less than 2 weeks.

A great song, it definitely is (Take me out). An edgy 2 camera shoot of the performance taken on the New York subway is another ingredient. But ingenuity in taking this totally viral is the fact that it the band members are playing iPhones.

a very much accomplished outfit with the goods to captivate a global audience.

This quirky video gives us a wonderful path of discovery, as the further I look into the band (After discovering them through this video), I find that they are a very much accomplished outfit with the goods to captivate a global audience.

Gentlemen of Atomic Tom (& think tank crew), hats to pushing the new media boundaries and getting your art out there. There are many lessons that can be taken from your journey thus far.

In our support of this band’s endeavours, below are the credits and links for you to take your journey with Atomic Tom’s music and success.

Credits & links

Directed by Benjamin Espiritu. Produced by Atomic Tom and Benjamin Espiritu. Edited by Reid Carrescia. This video was filmed unannounced on Friday October 8, 2010 aboard the New York City B Train, over the Manhattan Bridge into Brooklyn and edited from 3 iPhone cameras. All footage is performed 100% live and executed in one take.

If you like the tune, it’s available here: http://itunes.apple.com/us/album/the-moment/id382841830

Download this video for free on itunes: http://itunes.apple.com/us/video/take-me-out-live-on-nyc-subway/id398845706


About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.


No comments yet.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Join the Music Producers Forum

By submitting your details, you will receive information, notification of new articles, newsletters and special invitations to industry events that the Music Producers Forum is involved with.

Register to receive career development news

Music Producers Forum is a proud media partner of

Read our review of the 2012 event

MPF Group on Linkedin

Follow us on Twitter


%d bloggers like this: