Quincy Jones needs no introduction as a music legend. With 27 Grammys and music achievements that span across genre, race, generations and continents, he redefines the word legend.
Starting in the industry at aged 14, Jones recalls the start of his career working with the ‘founders of American music’, such as Billie Holiday, Duke Ellington, Louis Armstrong, Count Basie, Ray Charles, Frank Sinatra, Aretha Franklin, Paul Simon, Tony Bennett and of course Michael Jackson.
As the innovator in the art of producing music, it is interesting to hear him say that when he started producing music, he ‘didn’t know what producing meant’. As an arranger, the journey to being a producer includes the ‘thousands of things’, people skills and life skills that makes a producer a great producer.
Jones touches on the influence of technology (Namingly ProTools) in music production and he makes the simple and profound statement, ‘if you don’t understand your craft, YOU are working for the machines’. He goes on to advise, ‘work hard to learn your craft’.
In summary, Quincy Jones is a creative master of music production. Thanks and credit goes to the people at Billboard.com for honoring the man, producing this video and sharing his wisdom with the masses.
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