If there were 2 social networks that music artists should have a strong digital footprint in, it is Facebook and Twitter. Facebook is the largest social network in the world with reportedly over 750 million members (Sept 2011). Twitter can seem like it’s not everyone’s cup of tea, but tens of millions of fans are now following their favourite artists every movement and thought recorded on Twitter.
Industry recognised publicist Ariel Hyatt has put together a handbook, cleverly titled ‘A musician’s handbook to Facebook and Twitter’. This could very well be the one thing for many musicians, that turns their passion into a sustainable career. For any music artist, building a strong fan base, is critical.
Together with CDBaby, an excerpt is available online for new members. It is well worth a read, and even more well worth taking some action on.