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Marketing & Distribution, Music Marketing

Social Media for your music – A guide to Twitter and Facebook

If there were 2 social networks that music artists should have a strong digital footprint in, it is Facebook and Twitter. Facebook is the largest social network in the world with reportedly over 750 million members (Sept 2011). Twitter can seem like it’s not everyone’s cup of tea, but tens of millions of fans are now following their favourite artists every movement and thought recorded on Twitter.

Industry recognised publicist Ariel Hyatt has put together a handbook, cleverly titled ‘A musician’s handbook to Facebook and Twitter’. This could very well be the one thing for many musicians, that turns their passion into a sustainable career. For any music artist, building a strong fan base, is critical.

Together with CDBaby, an excerpt is available online for new members. It is well worth a read, and even more well worth taking some action on.

You can also follow Ariel on Twitter @cyberpr and on Facebook.com/cyberpr


About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.


2 thoughts on “Social Media for your music – A guide to Twitter and Facebook

  1. With music being audio and visual Podcasts and Videos are an integral part of the social media mix. Youtube is the 2nd largest seach engine and having a Video Marketing strategy is a must for serious musicians.

    Posted by Steve Brossman | 11 September, 2011, 6:49 am
  2. Hi Steve,
    You are right on the money with this. Would love to hear when you get some musicians in your studio. (Now I really wish I was just up the road from you!!!).
    Cheers, Jomar

    Posted by jomar | 12 September, 2011, 11:56 pm

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