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Video: Social Music where Facebook welcomes Spotify – Is this the break the music industry has been waiting for?

Today, Facebook has added some music subscription weight to its offerings in welcoming Spotify as a player in it’s stable of new media apps. Are we looking the biggest historic shift in music distribution, since Apple’s iTunes paved the way that Napster could quite achieve? Is this the ‘Social Solution’ that the music industry desperately needs?

In a Reuters article, they report, music on Facebook via Spotify, ‘will show up in the just-launched mini news-feed that appears on the right of the opening page. If you make a new playlist, it will appear in the main newsfeed.’ This means that the worlds  biggest social network could not only be a haven for viral spreading of music giving the free-to-air radio model a serious challenge in the ways new music is discovered.

Leading tech website Mashable reported that ‘According to Ek (Spotify’s CEO Daniel Ek), Spotify users that connect with Facebook listen to more music, as well as a wider variety of music. They are also twice as likely to pay for music.’  According to the below video, listening to music on the Facebook iteration of Spotify, is free. One major catch at the time of this announcement, is that Spotify is not available in every country (Like in Denmark for example).

Have a watch of the below, and let us know what you think?


About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.


One thought on “Video: Social Music where Facebook welcomes Spotify – Is this the break the music industry has been waiting for?

  1. There’s an interesting conversation thread from this on Linkedin.
    Check it out and have your say at http://t.co/qexrQoSh

    Posted by jomar | 28 September, 2011, 7:36 am

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