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Industry Analysis

Music and the Online Stream – Napster Vevo Spotify MySpace iTunes

The story of the relationship between Music and the internet could make a captivating Hollywood. It continues to unfold as the choice of online music services available continues to grow with the likes of Spotify, Pandora covering the streaming side of things and Amazon taking Apple’s iTunes head on.

Vevo’s Takes on the MTV formula

At the 2013 SXSW conference Vevo announced that it was launching VevoTV. Vevo CEO Rio Caraeff describe it as “A compliment to our on demand business”, with music programming in a broadcast style, 24 days 7 days a week. It is kind of taking over where MTV have dropped the ball with music.

Napster Documentary Trailer – Downloaded

Also at the 2013 SXSW conference a teaser of the Napster documentary ‘Downloaded’ was premiered. Napster was the first online digital disruption to hit music industry in 1999. A pioneering technology that enabled people to illegally share music online. None the less, this was the first clash of the two worlds, the music industry and the internet.

Streaming Overview Spotify, iTunes, Pandora

Apple led the way for legitimate music sales online with iTunes, but is this leadership short lived with the onset of streaming services such as Spotify and Pandora. In the mean time MySpace is making a Justin Timberlake fueled comeback.

About Jomar Reyes

Jomar Lectures in Creative Industries as well as Digital Media in Marketing at the Danish Institute of Studies Abroad. He also runs the Strategic Media Company, a corporate consultancy agency based in Copenhagen.


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