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Music Marketing

This category contains 7 posts

Taylor Swift – Hitting the right notes in music and business

Taylor Swift’s multi award winning career, has made her one of the most successful singer-songwriters before the age of 21. In January 2010 Nielsen SoundScan reported Swift as the most successful digital artist in music to date with over 34.3 million digital tracks sold*. I must admit, I have never given a minutes attention to … Continue reading

Social Media for your music – A guide to Twitter and Facebook

If there were 2 social networks that music artists should have a strong digital footprint in, it is Facebook and Twitter. Facebook is the largest social network in the world with reportedly over 750 million members (Sept 2011). Twitter can seem like it’s not everyone’s cup of tea, but tens of millions of fans are … Continue reading

Atomic Tom’s NYC subway iPhone jam – Viral with 2.7 million views

After New York band, Atomic Tom uploaded a recording of their song ‘Take Me Out’ on You Tube on the 14 October 2010, it hit 2.7 million views in less than 2 weeks. A great song, it definitely is (Take me out). An edgy 2 camera shoot of the performance taken on the New York … Continue reading

Online Indie Music Sales Company turns 3. Version 3 that is.

The internet has truly opened doors for all artists, and has been a major disruptive force for the foundations of the traditional music marketing and distribution model. Aralie,  is one of those companies that is shaking those foundations as the industry treads on new ground. Just before Christmas (2008), Version 3 was launched.

The Music Business at Bondi

Sydney, Australia. Every year at the Bondi Pavilion, the Waverley Council hosts a great music initiative with a full day Music Industry Conference on the business aspects of the music industry. This ‘free’ full day event brings industry professionals to talk about their roles in publishing, management, publicity and promotion.

FBI Radio – Open Day Sydney’s Independent Artist Music Station

FBi invites bands, musicians, labels, promoters and publicists into the offices in Alexandria on the first Monday of every month for the monthly FBi OPEN DAY. The OPEN DAYS are on from 3-6pm and you’re welcome to come in to discuss your latest projects, recordings, releases and gigs. If you’re bringing in CDs, please bring … Continue reading

The Music Industry – Youtube Food for thought

Leading media industry commentator Gerd Leonhard’s view on the future of the music industry are rather thought provoking. This was part of CMW’s annual Digital Music & Media Summit Introduction on the presentation by Mr Leonhard: “Let’s face it: controlling the digital distribution of music is over. In addition, the Web is forever changing music … Continue reading

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